About Me

From a family of photographers and architects, I am a maker at heart.

Began as an architect, I transitioned to digital where I was fascinated with digital technologies and devices. I found digital interactions tremendously interesting…how visual content can manipulate the human thinking. Adding sounds and haptics can and will alter perceptions. Still and motion content with added interactivity can be used in many different experiences…from entertainment, to education, to safety instructions.

Moving to the west coast from Washington DC, I started my career in entertainment at Warner Brothers designing one sheets (movie posters) and interactive menus.

I then decided to start my own interactive agency to be closer to home. My business partner and I started Group 22 based in Manhattan Beach, CA. We started with entertainment and toy clients, then expanded to corporate work and other industries that included medical, experiential, and automotive. I also started teaching interactive techniques at USC and supported local charities through creative efforts.

I met my wife in LA and had our 2 boys Brandon and Connor in Southern California. Itching to tap into the tech sector, we moved to the Silicon Valley area in 2015. My wife joined LinkedIn and I joined Ford Motor Company, where I managed Ford’s autonomous vehicle digital design team. I led a multi-disciplinary team of interaction, visual, motion, sound and UX designers...as well as content strategists and copywriters.

As a gadget & technology enthusiast, I am naturally analytical and love problem solving. With that, it was a logical transition to UX, which is the foundation I use day-to-day.